Social Fitness Network

Unlimited multi-studio fitness membership

Overview

Brief

Invited by my Jiu Jitsu coach Rudy, I designed an all-access gym membership app to revolutionize workout routines.

The SFN offered users the flexibility to train at diverse studios across the Bay Area, spanning fitness, martial arts, and yoga.

Specs
Branding, UI/UX, prototyping
12 months
Sketch, Webflow, Adobe, InVision
Problem

This type of gym hopping presented a challenge akin to processing a new member at every location. The solution required a swift and digital approach.

Solution

Crafting experiences featuring geofence check-ins, digital onboarding, member chat, class discovery, and schedule management, ensuring seamless access to a variety of workouts on the go.

Impact
Admin portal

Launched 2017

Mobile check-in

Launched 2017

Reflections
Busy schedules
A man navigates through the crowds, with his headphones onby Ross Sneddon

Commuters & busy schedules

This project underscores the importance of fitness accessibility for individuals with long commutes and hectic schedules. A dynamic, all-access gym membership app becomes a game-changer, offering the flexibility to work out at nearby studios, breaking the constraints of static home gyms.

Reflections
Previous expertise

Fitmob expertise

Drawing from my tenure at Fitmob, a startup with a similar concept of on-the-go workouts, significantly influenced the approach to this project. The experience allowed me to seamlessly navigate the intricacies of creating an all-access gym membership app, enhancing the user experience for diverse workout routines.

Reflections
Work and play

Work and play

This project was an exercise in blending my professional background with my personal passion for martial arts.